About Mitchell PR

I am a Baby Boomer who loves new technology.  But like others in my generation, I’m skeptical.  The technology has to work and it has to be easy to use.

It’s not surprising that most tech companies focus on Early Adopters, but what about when the time comes to cross the chasm?

As a  Boomer expert with more than 25 years of professional PR experience– I know that my generation discovers, evaluates, and engages with new products in a manner meaningfully different from other audiences.

Compared with Generations X and Y, Boomers respond to different stories told through different channels, validated by different communities. Put simply, when it comes to marketing to Boomers, the kids just don’t understand.

But they need to. Boomers are by any measure the most valuable cohort of American society, representing 78 million wallets.. We have a career’s worth of earnings to spend on products that can help us monitor, support, and connect with our parents, children, friends, medical specialists, health and wellness products, stores, magazines and more.

We love our tablets and smartphones and fill them with apps.

For any consumer internet company seeking to reach critical mass, it is essential to capture the Boomer audience.

Mitchell PR specializes in marketing internet technology products to Baby Boomers. During my career, I have developed a large network of contacts in media outlets trusted by Boomers. I know how to deliver compelling stories to these contacts to get the messaging your product deserves to the most valuable audience in America. I will help you define and execute a media strategy laser targeted at driving Boomers to your product.

At Mitchell PR, we get Boomers. Contact me if you want to get them too.